Every business is different, but each requires the same: to get more customers. Brochures are one of the essential marketing tools. An elegantly designed brochure or a catalog is a great way to promote your business that is not time limited. Clients and prospects may hold a useful brochure on their desk or in folder for reference. They also may give one to others.
In my experience, people always see the difference between professionally designed and homemade print materials. They catch the picture of your business looking at your brochures, catalogs and collaterals. And they want to be impressed and expect the quality.
I focus on brochure design, which works for my clients. Print materials should be more than just creative; also it has to get memorable result. Every unique solution helps my clients to be heard and attack attention of their customers and prospects when a lot of businesses knocking at their door.